Meet Siobhán & the Story Behind Bon+Berg
From frustration to inspiration
Mountains, trees, and a lightbulb moment
The story starts with my own underwear drawer and a lot of frustration…
Five years ago, I stared grudgingly at my underwear drawer and sighed. Everything was either uncomfortable, unsustainable, or just plain boring. I was tired of dealing with skin irritation, constantly shifting and fidgeting with my knickers to get them in the right place, and coping with the discomfort of underwire bras that never fit quite right.
I wanted more: super soft, ethically made, looks amazing, feels even better. Why shouldn't we start every morning with comfortable intimates that look good, are kind to our bodies, and don't harm our planet? No more settling for uncomfortable, unsustainable, or unflattering. That's when I knew I had to create something better.
Where does the name Bon+Berg come from?
I spend a lot of time in the Alps: hiking, skiing, just breathing in that mountain air. But over the years, I've watched seasons shift and glaciers shrink. Climate change isn't abstract when you're living in it, and it made me question everything I was putting on my body.
That's where Bon+Berg was truly born. 'Bon' for good, 'Berg' for mountain, reflecting two places that have shaped me: the French and Austrian Alps, and the change I wanted to make. I was determined to create intimates that felt amazing without costing the earth.
For women who want it all
Bon+Berg is for women who refuse to settle. Women who understand that your underwear sets the tone for your entire day. Who want beautiful things that don't cost the earth. Who believe that comfortable, sustainable, and gorgeous aren't mutually exclusive.
From Dublin to the Alps and everywhere in between, we're creating intimates so soft they feel like a second skin. Because when you start your day feeling this good, everything else just falls into place.
Welcome to Bon+Berg. Where effortless comfort meets beautiful design.
