Behind the Brand

Behind the scenes: The story of our archive sale

Discover the story behind our archive sale. Learn why we're offering discounts, how it aligns with our commitment to fair pricing and sustainability, and what it means for you. Plus, don't miss out on snagging your favourite pieces at discounted prices before they're gone for good.

February 9, 2024

Table of Contents

At Bon+Berg, we pride ourselves on our commitment to sustainability and quality. You may have noticed that we don't have sales very often, and there's a reason for that. Let's dive into the details of why we're having an archive sale and what it means for you, our valued customers.

Why are we having a sale?

Our lingerie products are designed to be timeless pieces, not meant to be worn just once and then discarded. So, while we typically produce in small batches, certain styles and colours have not resonated as much with our customers as we had hoped.

After an unexpectedly slower start to 2024, we find ourselves needing to make room in our warehouse for new arrivals. So why not pass the benefit on to you?!! 

Why we don't like sales

Traditionally, sales are used to clear out old stock to make room for new season collections.But this model doesn't align with our sustainability goals. Offering our products at discounted prices year-round would require us to inflate our normal prices.

Well that goes against our commitment to fair pricing along the supply chain. Plus, constant sales promotions promote overconsumption which is always something we strive to avoid. We believe in buying only what you need.

Why we do like sales

Despite our reservations about sales, we also recognise that our products may not be within everyone’s budget. Sales provide an opportunity for more women to try out and enjoy our products. That’s a definite win-win for everyone! 

What do we mean by archive sale?

During our archive sale, some items will be discontinued for good. This means that once they're gone, they're gone. Other styles will return in new and improved versions.  Either way, it's a chance to snag your favourite pieces at discounted prices while you can.

We hope this insight into our archive sale helps you understand the reasons behind it and what it means for our brand. Thank you for your continued support and happy shopping!

Stay tuned for more updates and exciting developments from Bon+Berg. And be sure to check out the sale!

Siobhán is the founder of Bon+Berg. When she's not designing bras and undies, you'll find her snowboarding, hiking, or just enjoying the views in the mountains. She is passionate about environmental issues and wants to inspire others to live a more sustainable lifestyle.

Siobhán Dunphy

Siobhán is the founder of Bon+Berg. When she's not designing bras and undies, you'll find her snowboarding, hiking, or just enjoying the views in the mountains. She is passionate about environmental issues and wants to inspire others to live a more sustainable lifestyle.